An “Ashley” Response
I guess I’m what Blake Ewing’s “Open Letter to Tulsa Area Hipsters” refers to as an “Ashley.” My family lives in Midtown Tulsa, I wear Sperry’s & Uggs, Ralph Lauren & Lacoste polos, North Face & Patagonia jackets and I carry a Gucci purse. I also happen to live, work, shop and eat downtown and I try to keep it local as often as I can.
As someone who spends a lot of their paycheck patronizing all of Blake’s establishments, The Max in particular, but doesn’t fit the “hipster” stereotype that he apparently wants at his bar, this half page paid advertisement alienates and upsets me (while we’re on the topic — a half page ad in This Land runs approximately $1200 — did you really pay that much money just to insult your customers?). I’m positive that it alienates more than just me. No matter how much justification he puts into the descriptions of “hipsters” they’re not going to like it. I’m more than happy to spend my money somewhere else if you don’t want my “Ashley” money. I think it’s a pretty poor business move to call out your customers and stereotype the people who help pay your bills.
The only reason I would continue to frequent The Max is because I enjoy the people who work there. By running this letter he’s not only affecting his own pockets but the pockets of those that work at his bar. There’s a lot of people who may stop frequenting the establishment based on the letter — which I guess was the point in the first place — but he’s hurting his staff’s income and as a business owner that’s probably not the brightest idea.
It almost seems as though he’s attempting to write “The Outsiders Part II” with the class divisions between the greasers and the socs. Get over it. For the most part, we all tend to like each other and get along. Yes, you’ll always have your occasional douchebag who comes in and starts shit for no reason but he isn’t necessarily always going to be a “Chad” or wearing an “extra-medium Affliction shirt.” If I were placed in a group with the people I hang out with at The Max it’d be like a game of “one of these is not like the other” — and I’m totally okay with that… and you know what? I think they are too.














